Was Starbucks’ Race Together Effort A Clever Business Move?: The Beat (Poll)

April 6, 2015 Nemes Random

CLEVELAND, Ohio– Starbucks is under attack for itsRace Together initiative.

Starbucks CEOHoward Schultz today has asked Starbucks baristas to engage consumers in discussions about one of the most polarizing issues in America – race.

At a time of increased racial stress throughout the country and here in Cleveland, Schultz wants Starbucks workers to engage customers today on a conversation of race relations. The backlash has actually been strong, compeling one Starbucks executive to erase his Twitter account. (See Plain Dealer columnist Kevin OBriens handle the issue here.)

Was this an error for Starbucks or a clever step? Let us understand in the surrounding poll.

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